So, you've built a business. It's your baby, your passion project. And like any proud parent, you dream of the day your creation really spreads its wings and soars. In the business world, that's the day you make a successful exit.

When I started my entrepreneurial journey, selling my business never crossed my mind. But as time went on, I realized the importance of an exit strategy in ensuring sustainability and success. Here's my story.

Recently, I had the pleasure of joining the remarkable Rose Radford, an ex-McKinsey consultant turned award-winning CEO, on her acclaimed podcast 'Grow to CEO'.

Have you ever heard of Jodie Cook? Jodie successfully scaled her social media agency to a point where she could exit and has since been authoring books like 'Ten Year Career'.

I was privileged to be a guest on Catherine Morgan's top-rated podcast, It's not about the money. Catherine, a skilled financial planner and money coach, delved with me into a mutual passion of ours: building generational wealth.

The phrase "We don't know what we don't know" holds profound meaning, especially when it comes to selling businesses. Ponder on it. It could be the difference between selling your enterprise for a few million or magnifying that figure.

Recently, I had an eye-opening consultation with a diligent entrepreneur in the digital marketing realm. When quizzed about her vision of a successful Big Exit, she detailed a figure – one that would revolutionize her family's life.

Lien, the visionary behind The Big Exit, engages in a candid conversation with host Jazze on the art of Scaling To Sell an online venture. Explore what truly makes an online business appealing to buyers.