What if the single biggest thing holding back your exit… is you? Not your revenue. Not your business model. Not even your team. It’s how you think about the business you built.

The truth is, most founders aren’t running a business. They’re running a job. With a fancy title, no boss, and way more responsibility. And if that job depends on you, your name, your hustle, or your presence to function? You don’t own a sellable business. You own a beautiful, exhausting bottleneck.

Think your business is worth millions? Maybe it is not.

A recent survey revealed that 96% of small business owners don’t know what their business is actually worth. And most? They overestimate, sometimes by six figures or more.

If you’re banking your future on selling your business, it’s time for a reality check.

As more founders build profitable digital ventures, and as acquisition interest rises from both individuals and institutions, the gap between buyers and sellers is narrowing.

Yet, with increased activity comes new challenges: shifts in buyer expectations, evolving valuation benchmarks, and competition from both aggregators and solo acquirers.

What if the perfect buyer for your business is already in your network, but you don’t even know it yet? And what if waiting to look for business buyers until you’re “ready to sell” means you miss your best opportunity to exit on your terms?

Think your business is too small to sell? Think again. Whether you’re a solo entrepreneur or running a tight-knit team, the truth is: selling your business could be a reality for you too. 

Yet for many freedom-focused founders, the question lingers in the background: Is my business even sellable? Or is it just a glorified job with a logo?

What if the fastest way to scale your business... wasn’t doing more? What if you could skip the years of trial and error that comes with building and launching a new service or product line? That’s exactly what more business owners are discovering: grow through acquisitions.

What if your business could sell for more than you ever imagined? Not because you worked harder in those years prior to selling your business, but because you got smarter about what makes a business exit-ready.

What if you could triple the value of your business, without working longer hours, hiring a massive team, or waiting around for the “right” buyer? It’s not some daydream, but a formula. And it starts now, not later.

Over the years, I’ve watched small business owners increase their business’s value by up to 2.7 times in just one year. Not because they stumbled into a miracle market or launched a new offer that went viral, but because they did one thing differently than most entrepreneurs ever do.

Every business owner wants to build a valuable business. But when you’re thinking about value and only considering revenue or profit, you’re missing the real metric business buyers care about: buyer’s risk.

Every business owner hits this point eventually: the uneasy moment when momentum slows, ideas stall, and you’re stuck between forcing growth or finally letting go.

You’ve poured everything into the business. And yet, something’s off. Revenue plateaus. Energy dips. Vision fades. Is this just a rough patch... or a red flag? Should you pivot or persevere, or exit altogether?