Master Your Exit Show
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Hosted by The Big Exit.
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Every Tuesday. 7am PST - 10am EST - 3pm GMT - 4pm CET.
Date: Tuesday, 15th of April 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show:
“Why is my business valued at 2-4x earnings?”
In this episode, Graham Stephen breaks down two of the most asked questions in business exits: Why is your business valued at 2-4x earnings?
We dive into EBITDA multiples, risk-return calculations, and buyer psychology—all in plain English.
And, we explain what’s the real difference between a financial buyer and a strategic buyer.
Season 1 - Episode 12
Date: Tuesday, 8th of April 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, an interview with lawyer Rebecca Cameron about her Big Exit.
We sit down with Rebecca Cameron, ex-lawyer turned serial entrepreneur and founder of Salemate. She shares her unconventional path from corporate law to building and exiting multiple businesses, including the hard lessons of:
letting go
building teams
structuring businesses that don’t rely on the founder.
You'll learn what selling your business really means beyond a big paycheck, how to price with confidence, and how to start removing yourself from sales without killing growth.
📌 Whether you're scaling a service business or prepping for a future sale, this episode is packed with practical exit tips, sales strategies, and raw entrepreneurial truth.
Season 1 - Episode 11
Date: Tuesday, 1st of April 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, a behind-the-scenes look at our “Sell Your Business Course”.
This course is designed for small business owners preparing for a future exit—even if you're not planning to sell yet.
Discover how to:
✅ Determine if your business is sellable
✅ Respond smartly to unexpected buyer inquiries
✅ Avoid costly mistakes in negotiations
✅ Decide if you need a broker or advisor
✅ Understand what your business is really worth
Plus, we explain who this course is for (hint: under $2M in annual revenue), why it’s not just about the money when selling your business, and how to navigate your first potential deal with confidence.
💻 Get a full demo of the course platform
📈 Learn our proprietary "4 Exit Habits" framework
🧠 Gain the knowledge to ask the right questions, even before talking to an advisor or a business buyer
Watch this episode to empower yourself as a first-time seller, avoid being blindsided by pro buyers, and prepare your business for a high-value big exit—on your terms.
🔗 Get Instant Access to the Sell Your Business course
Season 1 - Episode 10
Date: Tuesday, 25th of March 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we dive into
personal branding for small business owners planning to sell their business.
Discover how founder-led marketing builds trust and visibility, but can also create obstacles to transferability and scalability.
Learn:
when and how to shift from a personal brand to a company brand
reduce owner dependence
build a business that’s ready for investors or acquirers.
Season 1 - Episode 9
Date: Tuesday, 18th of March 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we’re sharing
Essential Insights
for small business owners preparing to sell.
We cover:
✅ How long it takes to sell a business (6 m to 2+ yrs)
✅ The step-by-step process: from valuation to due diligence and deal structuring
✅ How to attract the right buyers and max sale price
✅ Common pitfalls owners face when selling, and how to avoid them
Season 1 - Episode 8
Date: Tuesday, 11th of March 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we’re chatting with
Yasmin Vantuykom, exited founder of Efluenz.
Yasmin scaled her influencer marketing agency from a small startup to a multi-million-euro company before successfully exiting.
She shares key lessons on preparing for a business sale:
✅ How she negotiated her exit strategy years in advance
✅ The emotional and strategic reasons behind her decision to sell
✅ The role of valuations, investors, and share negotiations in her exit
✅ What she did after selling her business and launching her next venture
If you're a small business owner preparing to sell, this episode is packed with actionable insights on business valuation, exit planning, and life after the sale.
Season 1 - Episode 7
Date: Tuesday, 4th of March 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we’re diving into a thing called “exit-readiness”.
In this episode, Lien De Pau and Graham Stephen dive into exit-readiness, explaining:
why it’s crucial to be exit-ready at all time, even when you're not looking to sell your business yet)
how to assess your business’s exit-readiness
how to use The Big Exit’s free Exit-Readiness Quiz to discover what makes your business sellable right now.
📍 Ready to assess your exit-readiness? Take the free quiz here
Season 1 - Episode 6
Date: Tuesday, 25th of February 2025
Topic: Educational - Demo - Interview - Q&A
Looking to sell your business but
unsure how to find the right broker?
In this episode we reveal 3 crucial questions to ask before hiring a business broker to ensure a successful sale.
Learn how to vet brokers, identify the right buyer for your business and avoid common mistakes that prevent sales.
Show notes and resources:
🔗 10 Questions To Ask A Business Broker Before Hiring Them.
🔗 Find out if your business is exit-ready with this free exit-readiness quiz
Season 1 - Episode 5
Date: Tuesday, 18th of February 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we discuss the
2 most common issues
when owners prepare for an exit
💡 Key topics covered:
✅ Why most small businesses don’t sell (and how to change that)
✅ The #1 mistake business owners make when valuing their company
✅ How emotional attachment can sabotage your exit strategy
🔗 Show Links:
3 Podcasts to Maximize Your Exit
3 Books To Help You Sell Your Small Business
Independent Business Valuation Calculator.
Lien De Pau on Forbes
Season 1 - Episode 4
Date: Tuesday, 11th of February 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show
“The #1 limiting belief that keeps
business owners stuck in the weeds.”
We cover:
✅ Why buyers don’t want to buy your job—they want your business
✅ The #1 limiting belief that keeps business owners stuck in the weeds
✅ How to transition from doing everything yourself to leading a self-sustaining team
✅ A powerful book recommendation to shift your mindset and embrace support
Season 1 - Episode 3
Date: Tuesday, 4th of February 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we have a live demo of our Business Valuation Tool.
Based on 4500+ business exits worth $30 billion+ in total value on 6 continents.
Get your indicative business valuation range now:
🔗 Independent Business Valuation Calculator. Free & Fast.
In the demo you discover how the business valuation tool helps you understand how much your business is currently worth and how each piece of information you input influences business valuation.
Season 1 - Episode 2
Date: Tuesday, 28th of January 2025
Topic: Educational - Demo - Interview - Q&A
On today’s show, we’re diving into a thing called “owner independence”.
We cover:
Why owner independence is so important when you want to sell your business.
A simple check to assess how independent your business is from you.
A short workshop to teach you how to get started making your business run without you.
Season 1 - Episode 1
FAQ
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Yes! You can watch all episodes HERE.
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Get the best business valuation.
Our intelligent software supports the world’s only independent business valuation calculator.
Based on 4500+ business valuations worth $30 billion+ in total value on 6 continents.
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Let’s find out.
Take this Exit-Readiness quiz.
Discover what makes your business sellable right now.
Get 3 actionable tips to sell your business -now or later- for maximum value.
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Want to make your business worth more money?
Let's explore how the Four Exit Habits™ can help you improve and optimize your business operations.
This in-depth blog post How To Increase The Value Of My Business (Before Selling It) will give you that answer.
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Do you ever have those days when, regardless of how much you love your business, you feel like you want to sell it - like NOW?
Selling a business isn't easy and how to sell a small business by owner is a bigger challenge.
The number one mistake business owners make -and I’ve been there too- is believing that they can sell their businesses quickly.
They underestimate the time it takes to prepare, market, and close a sale.
We’ve created an in-depth blog post called How To Sell A Small Business By Owner, Fast.