Top Business Models Based on Your Human Design
What if the secret to building a thriving business was as simple as aligning it with who you truly are as a business owner? In this article, I dive deep into Human Design, a powerful system that reveals your unique energy type and offers a personalized roadmap for business success. You’ll learn why so many entrepreneurs fail to reach their full potential, how to take a human design test —and how to tailor your business model to fit your Human Design. Let’s get started.
1. What is Human Design?
Similar to Myers-Briggs Type Indicator and Insights, Human Design is a self-awareness tool. It combines ancient and modern sciences, including Astrology, the Chinese I Ching, Kabbalah, and quantum physics. Human Design (HD) reveals your unique energy blueprint, guiding you on how to live, work, and make decisions that align with your true self. When applied to business, Human Design helps entrepreneurs find the business models that align with their natural strengths, energy, and tendencies.
Unlike one-size-fits-all approaches, Human Design shows that each person is designed to work in a specific way, and aligning how you build your business with this blueprint can lead to greater satisfaction and success.
2. Find Out Your Design With A Human Design Test
To discover your Human Design type, you need your birth date, time, and location. You can enter this information into a free online Human Design chart to get your Human Design bodygraph—a visual representation of your energy centers and how they interact.
The bodygraph reveals which of the five Human Design types you belong to. Once you know your type, you can begin to align your business and life in ways that feel more natural, leading to greater flow and productivity.
3. The 5 Human Design Types
There are five main Human Design types: Manifestor, Generator, Manifesting Generator, Projector, and Reflector. Each type comes with its own strengths, challenges, and ideal ways to operate in life and business.
Manifestor: Manifestors are initiators. They are designed to bring new ideas and movements into the world. Their strength lies in their ability to take action and inspire others.
Generator: Generators are the builders. They thrive on doing work that excites them and are known for their ability to get things done. Their energy is sustainable, but only when they are working on projects that light them up.
Manifesting Generator: This type is a hybrid of the Manifestor and Generator. They are multi-taskers with the ability to initiate projects and see them through to completion quickly. Their strength is in their efficiency and ability to juggle multiple ventures.
Projector: Projectors are the guides. They excel at seeing the big picture and directing others. Their strength lies in their insight and ability to manage and organize teams effectively, although they must be careful with their energy levels.
Reflector: Reflectors are mirrors, reflecting the health of the community and business around them. They thrive in environments that are supportive and aligned with their values. Reflectors need time to make decisions and should seek work environments that allow for reflection.
4. The Benefits of Knowing Your Human Design
Understanding your Human Design helps you build a business that is aligned with your natural strengths, reducing friction and burnout. Instead of forcing yourself into a business model that doesn’t feel right, you can create one that flows with your energy. This alignment leads to:
Increased Productivity: When you’re working within your design, work feels more natural, and you can accomplish more without draining your energy. For example, if you’re a Generator, it’s important that you are prioritizing your own personal satisfaction, because this is what drives you.
Greater Satisfaction: Entrepreneurs who align with their Human Design report feeling more fulfilled in their business, as they’re working in ways that align with their true nature.
Improved Decision Making: Great decision-making isn’t all about logic and mental activity to see the decision through. We each have a unique body wisdom that helps guide us in our decision-making process. Understanding your unique decision-making process based on your Human Design is how you ensure you are building a sustainable, profitable business you love.
Better Hiring Decision: You can hire more strategically, based on the Human Design Type that makes the most sense for a specific role. For example, Projectors (see more below) are amazing at implementing systems that will support your business to work more efficiently.
Sustainable Growth: Instead of hustling endlessly, aligning with your Human Design allows for sustainable, long-term growth, as you’re not constantly fighting against your natural tendencies.
5. Top Business Models for Each Human Design Type
Now that we've explored the five Human Design types, let's dive into the business models that best suit each one. Understanding these alignments can be a game-changer for entrepreneurs, helping them create businesses that not only succeed but also feel natural and energizing. Here's a breakdown of the ideal business models for each Human Design type:
Manifestor: The ideal business model for Manifestors involves being at the forefront of innovation. Manifestors excel in industries like consulting, strategy, or creative fields where they can initiate projects and then have a period of rest. A solopreneur model or a leadership role where they have the freedom to make decisions quickly suits them best.
Generator: Generators thrive in business models that allow them to work consistently on tasks they enjoy. Subscription-based businesses, service industries, or any business that requires long-term dedication and repetitive tasks are ideal. Their energy and focus allow them to build sustainable, scalable operations.
Manifesting Generator: Manifesting Generators excel in diverse business models that allow them to switch between multiple projects. They thrive in creative agencies, coaching businesses, or product development. Because they work fast and efficiently, they succeed in business models that involve short-term sprints and rapid growth.
Projector: Projectors shine in business models where they can guide and advise others. Coaching, consulting, and management roles fit Projectors perfectly. They do best in small teams or partnerships where their insights are valued, and they can avoid burnout by focusing on strategic tasks rather than doing everything themselves.
Reflector: Reflectors need business models that provide flexibility and time for reflection. Freelancing, advisory roles, or businesses that focus on community building suit them well. Reflectors thrive in environments where they can step back, observe, and provide feedback on how things are running.
How Founder Jazze Works With Her Human Design
Jazze Jervis, a Manifesting Generator, found herself juggling multiple projects, exhausted and unfulfilled in her business. For years, her inner high-achiever drove her business with the motto "Succeed, no matter the cost." This approach led to a 7-figure business—which she despised.
"My business constantly demanded I be 'on,' leading to burnout... which culminated in a miscarriage, changing my life overnight."
Jazze realized her success as a 7-figure entrepreneur wasn't due to effective strategies or a well-suited business model. Rather, it stemmed from her relentless drive: "I was a high-achiever who would stop at nothing to succeed."
Upon discovering her Human Design type, Jazze recognized she had mistakenly structured her business like a Manifestor. She found herself in a perpetual cycle of launches, moving from one offer to the next, forcing progress instead of waiting and responding. She hadn't realized it then, but she had built a business that contradicted the core strategy of a Manifesting Generator: to respond.
Now, instead of confining herself to a ‘niche’, Jazze leads a broader ‘movement’. This approach aligns better with her Manifesting Generator design. Her business now offers just two core services, while allowing flexibility for occasional pop-up masterclasses or events as inspiration strikes.
Align Your Business with Your Human Design
Here’s a challenge for you: Reflect on how you’re currently running your business. Are you working in ways that align with your Human Design type? Over the next week, take these steps:
Discover your Human Design: If you haven’t already, use an online tool to find your Human Design type.
Identify misalignments: Where are you struggling in your business? Does it stem from trying to work against your design?
Take one step: Make one small change in your business to better align with your Human Design. Whether it’s delegating tasks, focusing on one project, or shifting your role, start small and see how it feels.
By understanding and aligning with your Human Design, you’ll unlock a new level of flow, satisfaction, and success in your business.
