What if you could triple the value of your business, without working longer hours, hiring a massive team, or waiting around for the “right” buyer? It’s not some daydream, but a formula. And it starts now, not later.

Over the years, I’ve watched small business owners increase their business’s value by up to 2.7 times in just one year. Not because they stumbled into a miracle market or launched a new offer that went viral, but because they did one thing differently than most entrepreneurs ever do.

Every business owner wants to build a valuable business. But when you’re thinking about value and only considering revenue or profit, you’re missing the real metric business buyers care about: buyer’s risk.

Every business owner hits this point eventually: the uneasy moment when momentum slows, ideas stall, and you’re stuck between forcing growth or finally letting go.

You’ve poured everything into the business. And yet, something’s off. Revenue plateaus. Energy dips. Vision fades. Is this just a rough patch... or a red flag? Should you pivot or persevere, or exit altogether?

Imagine this. You wake up to an unexpected email in your inbox. Someone wants to buy your business. No pitch deck. No broker. Just a direct message: "I’m interested in acquiring your company. Are you open to talking?"

Most business owners freeze in that moment. And worse, most are wildly unprepared to respond as they have never thought about exit planning. 

What if the very thing that made your business successful is now the thing holding you back from selling it? For founders who’ve built a personal brand to grow their business, this isn’t hypothetical, it’s reality. When your face is the brand, your audience, clients, and revenue may all feel tied to you. That’s great for influence. But when it comes time to selling your business? It can kill the deal.

Many business owners make one critical mistake when selling: they share too much, too soon. A potential buyer expresses interest, asks for financials, and without thinking twice, the owner sends over a full profit-and-loss statement, customer list, and operational details. Then the buyer disappears.

As a business owner you might dream to sell your business, but most owners wait too long to take action. By the time they decide to sell, they are burned out, exhausted, and no longer operating at their peak. That is when business owners accept lower offers than their business is worth, agree to long earn-out periods, or struggle to find a buyer at all.

Most small business owners expect to sell a business one day, cash out, and move on to their next chapter, whether that’s retirement, a new venture, or financial freedom. The reality is different. Between 70% and 80% of small businesses never sell. The problem isn’t that these businesses lack value or that the owners haven’t worked hard enough, quiet the contrary.

Selling a business is a once-in-a-lifetime event for most small business owners. The stakes are high, the process is complex, and the right business broker can mean the difference between a great deal and leaving money on the table.

Selling a business is a financial transaction, and it’s an emotional one.

You’ve spent years (maybe even decades) building, growing, and leading your business. It’s been part of your identity, your routine, and your purpose. But once the deal is done, what happens next?