The phrase "We don't know what we don't know" holds profound meaning, especially when it comes to selling businesses. Ponder on it. It could be the difference between selling your enterprise for a few million or magnifying that figure.

Recently, I had an eye-opening consultation with a diligent entrepreneur in the digital marketing realm. When quizzed about her vision of a successful Big Exit, she detailed a figure – one that would revolutionize her family's life.

Lien, the visionary behind The Big Exit, engages in a candid conversation with host Jazze on the art of Scaling To Sell an online venture. Explore what truly makes an online business appealing to buyers.