10 Statistics on Selling Online Businesses in 2024

If you have an online business and a website, you have a valuable assets on your hands. We have gathered 10 statistics and facts in 2024 on selling online businesses. Will you be the next one to have your big exit?

If you are wondering how your website is valued as a digital asset, how you can increase its value and how long it takes to sell an online business, we’ve got you covered.

General Statistics and Facts 2024 on Website Flipping

1. You can sell your website asset for as much as 3 times its annual sales or 35-40 times your monthly profit. For example: you earn $3,000 per month, your sale price is $105,000-$120,000.
   Source: EBiz Facts

2. You can buy starter sites for as low as $100 to as high as $1,000,000, or more.
   Source: Business Insider

3. The most profitable niches in website flipping are health, technology, and finances. 50% of websites sold are from these niches.
   Source: We Can Track

4. You can use different platforms to sell your website, and among these, Flippa and Empire Flippers dominate website sales accounting for 75% market share.
   Source: We Can Track

Facts on Increasing Website Value

1. The key to increasing the value of your website is to add content to gain traffic and improve SEO. There’s a higher chance of you selling your website for maximum value if you optimize it well.
   Source: Her Paper Route

2. Link Building, social profiles, and blog commenting are great techniques to obtain a decent rank from search engines.
   Source: Website Builders

3. Aside from improving your SEO, the most common way to increase the value of your site is to buy it low, continuously work on it for 6 to 12 months, and sell it for a high multiplier.
   Source: Niche Pursuits 

4. To increase the monetization of your website, use sponsorships, affiliate marketing, and ad networks.
   Source: Business Insider

Other Website Selling Facts

1. You can instantly sell your website that you just bought, or it may take years to “flip” your site. Be patient and continue to hold, nourish, and optimize it.
   Source: Niche Pursuits

2. Set a realistic time frame and have a sense of urgency. Website flippers working on a deadline most likely make the sale.
   Source: Four Week MBA

Conclusion

Overall, the data and facts suggest that buying and selling websites not only remains a lucrative venture but is also evolving together with the digital landscape. The market is offering ripe opportunities for those with the insight and skills to enhance and capitalize on web properties and digital assets. Continue optimizing your web assets because an exciting flipping adventure awaits.

FAQs

1. How much can you make from website flipping?

The income from website flipping can vary widely, with some flippers making anywhere from a few thousand to several hundred thousand dollars per project, depending on the website's potential and the improvements made.

2. How long does it take to flip a website?

The time it takes to flip a website can range from a few months to over a year, depending on the extent of the improvements and the strategy used.

3. What domain sells the most money?

Domains related to finance, health, and technology often sell for the most money, as they tend to attract a high volume of traffic and generate substantial revenue. Cars.com was reportedly sold at $872 million.