The Power Of Being Different As An Entrepreneur

Ever feel like you’re being told to fit into a box that doesn’t really fit you? If you’ve ever heard the words “just act normal,” then you’ve probably felt that pressure to conform.

But here’s the thing: in the world of entrepreneurship, acting “normal” so you blend in, is the worst advice you can follow. It’s a recipe for stagnation, boredom, and missed opportunities.

Let’s talk about why it’s time to embrace something way more exciting than blending in—being your true, unique and different self.

The Danger of Blending In

What exactly does “just act normal” even mean? In society, "normal" is often synonymous with playing it safe, following expectations, and doing things the way they’ve always been done. It means blending in.

But for entrepreneurs, blending in is a dangerous trap. It keeps you from taking risks, exploring your creativity, and tapping into the bold ideas that could skyrocket your business.

Acting “normal” stifles creativity and ambition. When you’re constantly worried about doing what’s expected, you limit your potential to innovate. Successful entrepreneurs don’t fit into neat little boxes—they think outside of them. Steve Jobs wasn’t blending in. Oprah Winfrey isn’t blending in. And guess what? You don’t have to either. Conforming to “normal” may keep you safe, but it also keeps you small.

I’ve seen countless business owners struggle because they’re trying to follow the status quo. They’re playing by the same old rules, hoping to get a different outcome. But the truth is, growth comes from doing things differently. The business owners who succeed at the highest levels are the ones who embrace the weird, the wild, and the unconventional. They know that blending in is a one-way ticket to mediocrity.

So, what happens if you keep acting like everybody else? You run the risk of suffocating your creativity, sticking to outdated business models, and failing to create the life you actually want. In short: “just act normal” is a trap. It might feel comfortable, but comfort doesn’t lead to greatness.

How To Detach From Expectations: Practical Steps

If you’re tired of playing by the rules and ready to embrace your true, unique path, here’s the good news: you don’t have to figure it out all at once. Small, deliberate steps will get you there. Here are some practical steps you can take today to start rejecting “normal”, stop blending in, and building a life and business on your own terms:

1. Challenge the Status Quo

Take a look at the areas of your business and life where you’re following the crowd. Are you doing things a certain way just because that’s how they’ve always been done? Identify the written and unwritten rules you’re conforming to, and challenge them. Ask yourself: Is this really working for me? If the answer is no, it’s time to switch it up.

2. Get Comfortable With Discomfort

Stepping outside of what’s “normal” will feel uncomfortable. It might even feel scary. But discomfort is where growth happens. When you take risks, try new things, and embrace the unknown, that’s when the magic happens. Start small by doing one thing that pushes you out of your comfort zone. Over time, those small steps will lead to massive change.

3. Listen to Your Gut

Your intuition is your best guide. If something doesn’t feel right, don’t ignore that feeling. Too often, we dismiss our gut instincts because they don’t align with what we think we “should” do. But your gut knows what’s best for you. Learn to trust it, even if it leads you down an unconventional path.

4. Surround Yourself With People Who Get It

One of the biggest challenges of fully embracing your uniqueness is dealing with the doubters and naysayers. But here’s the secret: you don’t have to do it alone. Surround yourself with like-minded people who understand your vision and support your journey. Find your tribe, whether it’s other entrepreneurs, mentors, or a supportive community. These are the people who will encourage you to keep going when things get tough.

5. Redefine Success

Success doesn’t have to look like a 9-to-5 job, a thriving business or a white picket fence. Define success on your own terms. For me, success means having the freedom to live life on my terms, travel the world, and work on projects I’m passionate about. For you, it might look completely different. The key is to get clear on what success means to you—not what society tells you it should be.

A Personal Story

I’ll be honest. For a long time, I did what everyone else expected me to do. My life looked pretty great from the outside. I had a successful business, I was making good money, and everything seemed to be going according to the plan I thought I wanted. But something was missing. I was going through the motions, following a script that wasn’t mine, and ignoring the little voice inside telling me wasn’t expressing myself fully.

It wasn’t until I hit a major life crisis that I realized how trapped I had become by “normal.” My wake-up call came when everything I thought I had built fell apart. For the first time in my life, I was forced to ask myself the hard question: What do I really want? It was terrifying, but also incredibly freeing.

I stopped trying to fit into other people’s expectations, left my conventional path behind, and started creating my own dreams. I launched a new business, embraced the lifestyle of a freedompreneur, and never looked back. The less I blended in and rejected “normal,” the more success I found—not just in business, but in life.

It wasn’t easy. Choosing to follow my own path meant facing criticism, doubt, and fear. But it also meant discovering a level of happiness, fulfillment, and freedom that I never could have found by following the script society laid out for me.

Conclusion: Where Are You Playing It Safe?

It’s time to take a hard look at where you’re not yet embracing your uniqueness in your life and business. Are you holding yourself back because you’re afraid of what clients, your team, or your friends will think? Are you following a path that doesn’t excite you because it feels “safe”? If so, it’s time to start questioning those choices and exploring new possibilities.

The freedom of living outside of what is considered “normal” is worth every ounce of discomfort. When you break free from the expectations that don’t serve you, you open yourself up to a life of creativity, excitement, and true fulfillment. So, stop acting “normal.” Start acting like the bold, innovative, trailblazing entrepreneur you were meant to be.

Lien De Pau

I’m a trailblazing freedompreneur-turned-investor. I’m the force behind The Big Exit, aiming to educate one million small business owners on making their business exit-ready. I’m also an angel investor, bestselling author, serial entrepreneur and Forbes contributor.

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